Eiden Jewellery Boutique & Atelier

Eiden Boutique Paris 7Eiden Boutique Paris 2Eiden Boutique Paris 1I’ve always felt that my jewellery is all the more special when I know a little bit about the designers behind my favourite creations. Maybe it’s because jewellery and accessories are such a big part of my personal style or perhaps it’s just the curiosity of discovering the stories and minds that inspire each brand, but the more I know about a piece, the more I treasure it!

I know I’ve mentioned several French jewellery designers that are particular favourites (Gas Bijoux, Louise Hendricks…) but one of my more recent discoveries was the gorgeous little bohemian-style boutique, Eiden, a brand that seems to have been made for me. Long, layered necklaces and raw metal bangles displayed amongst the Native American decor (dreamcatchers, cow skulls, feathers…) alongside leather accessories and pretty scented candles… More unusual though, is the brand’s little atelier space open onto the boutique where the two designers are happily sketching design ideas and creating new pieces, a rare opportunity to discuss the collections and even request slight customisations!

Whilst browsing last weekend, I chatted with one half of the designer duo, Emilie, who joined her best friend Sonia despite neither of the girls having trained in the jewellery making business. Armed only with her passion for jewellery and years of design sketches, Sonia took the plunge and created her brand in 2012. Within just 2 years she was asking Emilie to join her and the two transformed the brand into an international label with collection launches in London, Paris, Madrid and as far as Sydney!

The brand’s atelier is still based in the original boutique in Paris’ 9th arrondissement, definitely worth heading here as the pieces are beautiful, casual and easy to wear, and the designers are very sweet and willing to chat to you.

Eiden, 58 Rue du Faubourg Montmartre, Paris 75009 – Nearest Metro: Notre-Dame-de-Lorette

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